THE CREATIVE INDUSTRY CAN BE HARD TO NAVIGATE BUT I WANT TO HELP IN ANY WAY I CAN.

When you think of Coca-Cola, what do you see? Is it the red can? The fancy font? All of those holiday ads with the polar bears? Chances are, if you even see the silhouette of a Coca-Cola glass bottle, you know what it is and what it stands for. That's because of the strong brand that Coca-Cola has worked so hard to establish. Now think about your company, what do you see? Or, more importantly, what do your customers see? Consumers are constantly inundated with marketing material. So it's dire that, if you are adding to that inundation, you present a strong, consistent brand that your customers can identify and connect with or else you'll just get lost in the crowd. Especially if you're playing in that same field as big companies with big money. Bring all the pieces together, yourself. In this book, I've laid out all of the basic elements that you'll need in order to begin building your own brand with tips to make the process as easy and inexpensive as possible. "We're too small to need a brand" isn't a valid excuse anymore. So what are you waiting for?

"Congratulations on your creative degree and good luck" is the summation of what it feels like when you're walking across the stage at graduation and facing the real world. But now what do you do? Just get a job and once you land a job, everything will be smooth sailing from there. Unfortunately, it's not that simple. So, what do you do about that? First, let's get you into the industry. From my experience, I've found some similarities for why creatives get turned down for positions. I've laid out some common issues creatives run into while applying for jobs and some tips for how you can tailor your pitch in order to fix them. ⠀ Once you're in, we need to keep you in the industry. Working to become a professional creative and actually being a professional creative are two different things and the transition can be jarring initially. I have some tips and tricks that I want to share with you to help you sustain your career while dealing with the throes of life. ⠀ It's difficult to get started as a professional, but this book may help give yourself a better foot forward and help you understand how to keep your position once you make it there. Take control of your trajectory, infiltrate the industry and sustain your career.

Hey, you! You need a website! Are you starting a company? You need a website. Are you trying to showcase your work online? You need a website. Are you doing absolutely anything on the internet where you are marketing yourself or a business? You need a website. Websites aren’t optional anymore and, if you are going to be doing any business whatsoever on the internet, you are going to need a website. That may seem like a daunting task that’s going to take a lot of effort and money. However, that’s not true anymore. You don’t need a web development firm to develop a website, you can do it yourself and it's easier than you think. Take control and do it yourself. In this book I will show you how to easily build your own website as simply and inexpensively as possible by following techniques that I’ve used to help other startups and small businesses. No code required. You no longer have to be an expert in web development to build and maintain a website so what are you waiting for?