EXPERIENCE

EXPERIENCE DIRECTOR

Spearheaded UI/UX design for multiple 0-1 projects, guiding efforts from research and ideation to development, deployment, and iteration. Acted as a user advocate, ensuring optimal experiences by addressing user needs throughout the creation process.
Led comprehensive UI/UX initiatives, significantly enhancing user experience for both internal and external projects. Ensured business alignment while increasing user satisfaction and engagement.
Drove UI/UX design efforts for client projects, making existing solutions more intuitive and engaging for end users.
Designed and optimized user experiences across web, mobile, tablet, iOS, and Android platforms, ensuring seamless performance on all devices.
Collaborated with Product Owners, Engineers, and Developers to conceptualize and define key features and functionalities, enhancing overall solution effectiveness.
Created and iterated Figma mockups and prototypes, aligning with business requirements to ensure optimal design solutions and clear documentation for development and engineering teams.
Authored detailed front-end requirements and worked closely with the development team to ensure clarity and alignment with business objectives, leading to increased development efficiency.
Created comprehensive company design systems, emphasizing WCAG compliance and accessibility standards.
Built an Atomic Library of responsive, scalable, and customizable UI/UX elements, accelerating the creation of patient experiences by 10x.

Writing books and posts that explore and stimulate conversations around creative careers.
Managing the entire publishing and advertising pipeline for published works.

Led UI/UX initiatives for Zealic Health and its clients, ensuring design consistency and excellence across all projects.
Created and implemented versatile design systems and mockups, tailored to diverse client needs and preferences.
Inspired and led graphic design and 3D modeling teams, delivering visually impactful and high-quality solutions.
Optimized cross-departmental processes, enhancing operational efficiency for graphic design, UI/UX, and marketing teams.
Designed and deployed intuitive, user-centric applications, significantly improving user satisfaction and engagement.
Established and enforced comprehensive brand kits and standards, ensuring consistent and cohesive branding across all company assets.

Created graphic assets for client projects, branding, and marketing initiatives.
Led UI/UX creation for client projects, enhancing user satisfaction and engagement.

Developed and managed all visual branding elements for Percy Gray, ensuring a cohesive and compelling brand identity.
Collaborated on and drove the overall brand strategy, aligning marketing efforts with company goals.
Represented the company at High Point Furniture Market, enhancing brand visibility and fostering key industry relationships.

Assisted various companies with comprehensive creative solutions.
Acted as Creative Director for multiple startups, guiding their brand and design strategies.